There’s more to building a website, however, than slapping fancy graphics and colorful texts together. While a site’s appearance may be important to make an impression on the visitors, there’s more to Web Design than cute presentation.
Gotham City Technologies has a team of expert Designers who will help you design your website based on the following principles:
Use of color – Ideally, the color scheme of a website should have 2-3 primary colors. Limiting the palette will ensure that the colors won’t distract the audience from the written content. You may choose colors that blend well and evoke a mood that matches your professional image.
Readable text – Black texts on a white or light-colored background is a common combination. However, there are other color combinations that you may choose, as long as enough contrast is achieved. Depending on the theme of your site, we will make recommendations on the best font style that will make your content easy to read.
Relevant graphics – Although great website design doesn’t need pretty graphics, bad graphics can certainly destroy any design. This element is an essential part of a Web Design as it adds visual appeal and variety. Without them, your site will only be filled with blocks of boring text. They just have to be used properly and sparingly. We recommend that you choose images that are within the context of your written content. It is also advisable to limit it to 3 or 4 quality images.
Simple layout – Simple, uncluttered layout will let the visitors focus on what you really have to say. As much as possible, every page should have minimal graphics, animation, and other elements that can be distracting. To guide your visitors, our Designers will create a visual hierarchy for your site. This will give anyone viewing your site an idea on what to focus on initially and where to look next.
Usability – Our team of expert Web Designers know the importance of a website’s usability. After all, a site that is too complicated to navigate will only keep the visitors from exploring further. There’s also a chance that they won’t come back. We understand that people pays your site a visit with a specific purpose in mind (research, shop, etc.). We will design your site in such a way that will allow them to do whatever they need to do as fast as possible.
A good Web Design is visually appealing and professional-looking. Keep in mind that your site is a reflection of your company, as well as the products or services that you offer. More importantly, it is an extension of your brand image. Gotham City Technologies will work with you to ensure that the look and feel of your website is consistent with your other marketing initiatives.